Directed 3D artists and developed design toy shell for Ducobi.
Designed multiple prototypes and promotional concepts.
Created brand identity and developed creative strategies for brand direction and marketing plan.
Directed all marketing materials.
Designed brand identity, brand assets, store design and marketing materials.
Led Best Buy logo redesign initiative and set creative direction for brand identity and guidelines.
Refined and maintained Best Buy's brand identity and architecture guidelines.
Reviewed and provided brand-right guidance and recommendations for multi-channel creative executions.
Created branded posters for office environment.
Lead a group of creatives and partnered with Event Marketing team to create Best Buy Tech Home experience.
Led Anomaly Store Refresh and Front of Store Refresh programs and developed branded environmental graphics with navigational system for high-profile stores in New York and Chicago.
Developed and led High-Profile Store Window Display Program for Best Buy co.
Directed a group of creatives (internal and external) in organizing and creating quarterly concepts and visual execution tools.
Creative-directed development of Seasonal Campaign Style Guides and campaign assets for multi-channel creative teams to develop omni-channel executions.
Designed Ramen Kazama brand elements and store environment concepts.
Created brand elements for Kotori Bakery & Eatery.
Designed logos for various businesses and concept shops.
